Steven M. Reff
Economics Lecturer
University of Arizona
(2007 - 2016)
The 2015 University of Arizona
Five-Star Faculty Award

Steven Reff's Resume
Unit 3:  Production, Costs, and Perfect Competition

• Topic 3.1   The Production Function
• Topic 3.2   Short-Run Production Costs
• Topic 3.3   Long-Run Production Costs
• Topic 3.4   Types of Profit
• Topic 3.5   Profit Maximization
• Topic 3.6   Firms' SR Decisions to Produce and LR Decisions to Enter or Exit
• Topic 3.7   Perfect Competition
(22% – 25% of the exam)
11 - 13 class periods
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Unit 3
Production, Costs, and Perfect Competition
Week 6
Below are lessons for Unit 3: Topics 3.1 - 3.3 aligned to the AP® Microeconomics CED.
You will have textbook readings, short videos with 3 multiple choice questions, workbook
assignments, multiple choice questions, "free" response questions and much more.

These resources can be displayed on the instructor's projection system inside the classroom,
or the instructor can copy the links and give to the students as homework.

Link to the  
AP®  Microeconomics CED (Course and Exam Description) to see in-depth
coverage on each of the topics listed below for Unit 3:  Production, Costs, and Perfect Competition
Principles of Microeconomics
Days 1, 2 & 3:  Week 6
Topic 3.1   The Production Function
Day 4:  Week 6
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Topic 3.2   Short-Run Production Costs
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eWorkbook Activities Interactive:
eVideos -- Short Videos:
eTextbook Reading:
(3 min. or less, along with 3 multiple choice questions)
eVideos -- Short Videos:
eWorkbook Activities Interactive:
NEW VIDEO:  LRATC
REVIEW Topics 3.1 - 3.4:
(3 min. or less, along with 3 multiple choice questions)
Remember, you still have all of the resources and
assessments that The College Board
® provides for you
and your students.
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The production function explains the relationship between
inputs and outputs both in the short run and the long run.

Marginal product and average product change as input
usage changes, and hence, total product changes.

Diminishing marginal returns occur as the firm employs
more of one input, holding other inputs constant, to produce
a product (output) in the short run.
eWorkbook Activities Interactive:
The Production Function Interactive Activities
Fixed costs and variable costs determine the total cost.

Marginal cost, average (fixed, variable, and total) cost,
total cost, and total variable cost change as total output
changes, but total fixed cost remains constant at all output
levels, including zero output.

Production functions with diminishing marginal returns
yield an upward-sloping marginal cost curve.

Specialization and the division of labor reduce marginal
costs for firms.

Cost curves can shift in response to changes in input
costs and productivity.
Cost of Doing Business, Part I
Cost of Doing Business (Calculate Revenue, Cost, and Profit-Maximization)
Drawing Cost Curves, Part II
Drawing Cost Curves, Part I
Drawing Cost Curves, Part III
30 Multiple Choice Questions on Costs
18 Multiple Choice Questions on Costs
12 Multiple Choice Questions on Costs
AFC, AVC, and ATC Explained
Fixed Costs, Variable Costs, and Total Cost Explained
AFC, AVC, and ATC showing FC, VC, and TC
Long-run Average Total Cost
FC, VC, and TC Graph, Part II
AFC, AVC, and ATC Graph
FC, VC, and TC Graph, Part I
MC added to AFC, AVC, ATC Graph
Cost of Doing Business, Part II
Explicit vs. Implicit Cost and Opportunity Cost Activity
NEW Starter or Review Video:
NEW Video on Cost (MC, ATC, AVC, and AFC)
Topic 3.3   Long-Run Production Costs
NEW Videos on Long-Run Average Total Cost
Topic 3.2 Short-Run Production Costs (FC and VC)
Topic 3.3 Long-Run Production Costs (Questions)
Topic 3.2 Short-Run Production Costs (Questions)
Topic 3.2 Short-Run Production Costs (FC, VC, TC Graph)
Topic 3.2 Short-Run Production Costs (AVC and ATC)
Topic 3.2 Short-Run Production Costs (AVC, ATC, and MC)
Topic 3.2 Short-Run Production Costs (Graph Activities)
Topic 3.2 Short-Run Production Costs (FC, VC, and MC)
Topic 3.2 Short-Run Production Costs (FC, VC, TC, MC)
Topic 3.2 Short-Run Production Costs (AVC, ATC, MC, and P)
Topic 3.3   Types of Profit
Topic 3.4   Profit Maximization
NEW Video on Cost (FC, VC, and TC)
NEW Video on Cost (Figuring FC, VC, and TC using a Graph with AVC and ATC
Revenue, Cost, and Profit of Doing Business (4 Activities)
eWorkbook Activities Interactive:
Day 5:  Week 6
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